Amazon Acquires Connected Camera and Doorbell Startup 'Blink’

The deal was announced today, and for the moment will see Blink continue to operate as-is, with no changes to the company's line-up. That includes the recently announced Blink Video Doorbell. Blink first broke cover back in 2014, then the following year announced a crowdfunding campaign aiming to raise $200k for its entirely wire-free security camera. Unlike rival systems that require a wired power connection, or the few battery-powered cameras already on the market which generally had relatively short battery life, Blink's promised more than a year of home monitoring from a single charge. The campaign was a success, with Blink raising five times the amount it initially targeted.
It's not hard to see, therefore, why Amazon might have been interested. Financial terms of the deal have not been disclosed at this stage, but the retailer is making a serious push into smart home and connected security products. That started with the Amazon Cloud Cam, a streaming video camera that requires mains power, and which is an instrumental part of Amazon Key, its home delivery service.

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